What kind of challenges exist for foreign green technology supplier?
New markets, unknown regulative environments, different business cultures and diverse customer needs are often the biggest challenges of entering a new market. The costs of market entry failure can be high and mostly result because of missing information and market insight.
It may be best described in the sentence: “You don’t know what you don’t know”
As a technology supplier to the North American marketplace, knowing your target customer’s needs and understanding the regulatory frameworks are keys to success. Identifying existing market gaps and profitable niche segments, harmonizing product characteristics to local codes and standards is crucial. As a green technology supplier, the evaluation of local feedstock specifics and their difference from known resources in your country of origin needs to be given attention so product applications and economic models can be adjusted. The same is true for possible incentives, subsidies, or demonstration funds that may be available.
Building an effective sales network with high service and maintenance levels at the customer site demands an effective local partner, as well as the management of the customer communications to smooth processes and increase project profitability and success.
How can Green Tech Avenue and Partners help you overcome those challenges?
Our goal is to help you reduce the risk of market failure and the cost of market entry. In focusing on your specific technology and customer requirements we help you to reduce time to market, to prolong product sales cycles and to improve revenues and profitability from product sales. As an independent service provider, we offer an objective opinion and deliver feasibility studies in time. As a green technology supply firm, we offer as technology and market analysts a number of services to you and your organization.
- Potential, Competitor and Scenario Analysis
- Feedstock Availability Study/Resource Mapping
- Supply Chain, Sales and Service Management Analysis
- Check of Product Codes & Standards and local policies
- Third-party validation